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  5. “Way Management” Aimed at Continuing the Founders’ Mission and Unifying the Employees’ Behavior and Attitude

2013 Vol.2
“Way Management” Aimed at Continuing the Founders’ Mission and Unifying the Employees’ Behavior and Attitude


Companies today are operating amid fierce competition and drastic changes in the business. It has become necessary, therefore, for each company to have a universal core policy and improve its human resources and organizational capabilities in order to realize sustained growth while facing increasing uncertainties resulting from, for example, market globalization, technological innovation,
economic fluctuations, employees’diverse values, and various types of employment and work.
Strong companies like Toyota and Oriental Land have already established their own universal core policy, or a “way”. A company’s “way”reflects its color─its style or philosophy─and is an explicit statement of the values commonly held throughout the organization. These values form a basis for the company’s and its employees’operational judgment and execution. A company’s”way” also functions as an action guideline that each of its employees should be aware of and implement in order to achieve the company’s philosophy, mission, and vision.
The process of creating, disseminating, and sharing this”way”is called”way management”, which can be divided into two major phases. First, the values that should be continued and the values that should be newly established are extracted from the company’s history, strengths and weaknesses, and future strategies and directions, and they are condensed into a feasible “way” by each employee. The mechanism for disseminating and sharing the”way”is then established, and sophistication is added to the”way” through the processes of understanding, actions, sharing, wide acceptance, and continuation until it reaches a level where it becomes an organizational culture.
“Way management”improves a company’s human resources and organizational capabilities, increases its ability to realize its philosophy and mission, and thus is essential to business management today and into the future.